However, after these consumers purchase the Product, and buy an item identified as one that qualifies for the Product’s same-day or two-day delivery speed, they do not receive the item within two days or within the same day.ĭefendant Amazon’s second deceptive tactic involves changing the delivery date of a purchased item midway, during its transit. First, when consumers purchase the Product, they are shown advertised claims that the benefit of the Product includes free shipping within two days or the same day. Consumers who purchase the Product, and subscribe to the Amazon Prime Membership, are often waiting substantially beyond the same day and more than two days for ordered items.Ĭonsequently, Defendant Amazons’ deceptive marketing tactics for the Product play out in two key ways. Likewise, purchase of the Product does not confer the benefit of delivery within two days or within the same day. However, in reality, the Product does not provide actually provide its advertised benefits. Amazon markets specific benefits that consumers will receive by purchasing the Product, including “same day” or “two day” delivery and shipping speeds. (“the Product”) on a statewide and nationwide basis. Through its uniform advertising claims, Defendant Amazon misrepresents its “Amazon Prime” membership. Value Added Resource has obtained a copy of the original complaint, which alleges false advertising and consumer harm. et al is still an open case as the court has been waiting for proof that the defendant, Amazon, has been properly served. Liz Morton ~ Founder Published: Updated: Feb 22 2023īrittain et al v.
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